OLED Market Predictions
The OLED display growth is currently being driven by the adoption of active matrix OLED (AMOLED) displays for the primary display in cellphones and portable media players. Expansion of AMOLED manufacturing capacity will enable production of larger displays for mini-notebook and notebook PCs, desktop monitors and larger TVs. DisplaySearch forecasts that in 2015, TV will pass mobile phone main display to become the highest-revenue application at $1.92 billion.
"AMOLED displays have become an important differentiating factor for high-end electronic products," noted Jennifer Colegrove, director of display technologies at DisplaySearch. "AMOLED revenues will exceed those from passive matrix OLEDs (PMOLEDs) in 2009, and AMOLED is likely to pass PMOLEDs in terms of unit shipments in 2010, driven by mobile phone main display applications." DisplaySearch also reported that worldwide OLED display revenue in Q4 08 was $156 million, an increase of 17 percent q-on-q. OLED revenues for FY2008 reached $615 million, a 24 percent increase y-on-y. PMOLED had a weak Q4 08, caused by slowing shipments of monochrome and area color OLED. AMOLED experienced a strong quarter, driven by demand for mobile phone main displays, as Nokia, Samsung Electronics and Sony Ericsson heavily promoted AMOLED mobile phones in early 2009. "The OLED display industry is at a crossover point, as AMOLED passes PMOLED on a revenue basis. PMOLED makers need to investigate new market and product opportunities such as OLED lighting," Colegrove said.
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